The Placebo Pharmacy 2019

A performative-treatise exploring the placebo effect via a playful yet earnest ritual of treatment and a prescription of empty capsules, imbued with co-created meaning. In an era of over-medication, problem and pain avoidance, mind-body denial, cognitive dissonance, and emotional repression, The Placebo Pharmacy works to uncover some of the subtler attributes of wellness and medicine, deeply mining the personal and cultural possibilities we may harness during the "suspension of disbelief" humans naturally bring to art.